Wednesday, July 08, 2009

Could Michael Jackson Be Michael Jackson Today?

An opinion piece in last week’s New York Times suggests why Michael Jackson, the pop culture phenomenon, is a product of his times and, in today’s media market, could not repeat itself.

At first, I agreed. But the more I think about it, it seems that the most successful celebrities today have found several pathways to their audiences. Think of Beyonce, who—in addition to her singing—dances, acts, models, and even has a fashion line. What the current media landscape means, however, is that attaining celebrity requires more work for less attention.

Read the entire article at

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