In his recent New York Times article, "No, You Can't Get an Upgrade," David Segal describes an upgrade-oriented approach to life, from the upgrades one receives as compensation for a bad customer service experience to the upgrades in friends that people inevitably go through.
The concept reminded me of a book I read about (but, admittedly, have not yet read): Sunnyvale, The Rise and Fall of a Silicon Valley Family, by Jeff Goodell, which describes the fallout of a planned upgrade.
View Segal's article at http://www.nytimes.com/2009/04/26/weekinreview/26segal.html?ref=weekinreview.
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